(4), expand the development pipeline, to explore the value of the new growth points, broadening the formation of industry development operations
channels, explore new growth point in the value of the company is an effective means to adapt to market changes, investment real estate in the 2007 semi-annual report also that Second, the investment property business and the third is a new model of industrial development.
First, in the Possession of property management, real estate investment for their implementation of the development of high-end residential project management holding properties, including power and water park and real estate intermediary service revenue for the company's revenue has made no small contribution, according to annual reports, investment management and real estate agents property services business revenue growth reached 25% and 71%.
followed is a property investment business. According to statistics, investment real estate investment properties held in Shenzhen is still mainly located in the full year totaled lease area of 5,571,100 square meters. annual average occupancy rate of 95%. such as China Merchants Property Development arrogant shareholders Shekou Industrial Zone Co., Ltd. purchased the new Times Square buildings and other assets, increased to rent area of 6.6 million square meters of leasable area increased to 544,600 square meters of total rental income last year reached 383 million yuan. investment real estate in the north and Tianjin holding properties is a star hotel mainly because of the scarcity of lots, so the high rate of rental income. investment property income steadily, the company acquired a stable cash flow, enhanced ability to resist risks is very useful help.
addition to the profit model, the investment real estate have been trying to find some new development model, such as investment in industrial parks. The company in Guangzhou Panyu and Shenzhen, Tsinghua Science Park Science Park investment projects light is progressing steadily. in Tianjin This region is also seeking opportunities to try new things, characteristics of the industrial park.
addition to industrial areas, the investment property is also being focused on creating green real estate. It is understood that green real estate investment real estate has done a lot in basic research , for three consecutive years organized a green energy demonstration projects.
channels in the innovation and development, to explore the value of the new growth areas, investment real estate to do a lot of useful attempts have achieved good results, which for the building industry the main business operation will cause What impact does?
surface, the characteristics of business and industry development operations there seem to be contradictions. In fact, between the two is a complementary relationship, because the main business of real estate from the investment point of view, residential business has been its main business, especially in the high-end residential construction projects, the company has accumulated much valuable experience, buyers of high-end projects, mostly high-income white-collar workers, so the standard of living than the environmental requirements high, and investment real estate holdings-based property management business just to meet this requirement, in addition, management of investment properties not only enrich the company's business, but also for companies to expand overseas market offers a wealth of business, would also be useful for home business added. Therefore, adherence to diversification, highlighting the main business operation is the investment industry should adhere to the principles of real estate.
Part III: the future direction of China's real estate market analysis and investment real estate forecast future trends
1, the real estate market analysis
for the development trend of China's real estate market, most developers and experts believe that the long term, the trend of the real estate market is rising, promising, this is a good China-based economic development trend is the urbanization process in China based on the continuous progress basis, but the short term, China's real estate market has entered a transition period, to develop affordable housing, great efforts to build small houses has become the future direction of development of the real estate market; the same time, due to the scarcity of land resources, land for affordable housing will inevitably increase the supply of housing land tensions, developers will be more intense competition for land, while the intensity of the national macro-control continue to strengthen the strict limits to the financing channels, the future of the real estate business enterprises will face new reshuffle, a number of both short and lack of funds to real estate enterprises will face the misfortune of being eliminated. the future operation, and strong, distinctive characteristics The companies will become a market darling.
2, investment real estate forecast future trends in
06,07 experienced the rapid development of real estate investment into a rapid development, the company continued to make rapid and steady growth, it will have in the land bank, financing and cash flow control, management, team building and so on greater efforts to standardize the operation.
in the land bank, investment real estate will continue to implement the Pearl River Delta, Yangtze River Delta region, entered the Bohai Bay region, penetration Tianjin area, there are steps to enter the country's second and third tier cities.
in financing and cash flow control, the future of the company will broaden the variety of financing channels, in addition to issuance of shares, bank loans, the company will conduct a variety of sources of financing; changing marketing model, to accelerate sales, speed up the return of funds to ensure adequate cash flow. It is predicted that real estate investment projects in 2008 will enter the harvest in the North , Shanghai, the South will have a new disk can be settled, in 2009 the company expects the 12 cities involved will be a part of the carry-over. The property investment business in 2008 will continue to maintain high occupancy status, profitability was assured.
management, the company will further integrate good management of resources, reduce the efficiency of management decision-making chain to increase rapidly, as General Manager Lin Shaobin said, Shanghai, Guangzhou) permission to expand. We are the headquarters of the General Manager, General Manager and from the region. They are the highest decision makers in project development, the management, decision to shorten the chain hopes to make a lot more efficient
in the standardization of operation, the company will further clarify the company's business section, clear development of operational processes, continue to promote various forms of management, adhere to the industrial development of core business, diversification of business auxiliary services, mutual coordination and coordination formed a complete industrial chain.
the future, investment real estate business model will change the situation of a single business structure is more reasonable distribution of the project area and more widely, against risks will be substantially enhanced performance of the company will maintain a good development situation.
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